Tips for success
What is the optimum price and discount for Deals?
Historically, if you adhere to the following guidelines you have the best chance of making your Deal a success.
1) Price - most sales: On Think Local, we see most sales occur between the $5-$15 price
2) Price - highest value sales: On Think Local, the price-point which generates the highest next value is between $99 & $120
3) Discount - the Deals which attract the best responses are between 50% & 70% off
How can I make my Deal stand out?
To ensure that your Deal generates the impact it deserves, we advise that you follow the criteria below:
1) Image content - ensure that your image is of great quality, and is relevant to the Deal
2) Image size - Think Local is optimised for images to be 4x3 aspect ratio. We advise using an image 400px wide by 300px high
3) Headline - Keep is short and concise. The headline should not exceed six words or 40 characters
4) Highlights text - Make the Deal sound very appealing. Consumers will not read a lot of text, so keep it to less than 100 words
5) Contact details - ensure that your Deal has the correct phone numbers, email address and website link
6) Price - most sales: On Think Local, we see most sales occur between the $5-$15 price
7) Price - highest value sales: On Think Local, the price-point which generates the highest next value is between $99 & $120
8) Discount - the Deals which attract the best responses are between 50% & 70% off
Terminology
Please adhere to the following terminology:
1) 'Think Local' not thinklocal or ThinkLocal
2) 'Blow-dry' not blowdry or blow dry
3) Type numbers 'one to ten'. Use digits for 11 onwards. (digits 1-10 are acceptable within the title)
4) 'Three-course' not three course
5) Never use two digits next to each other (unless one number). E.g, do not write: 2 for 1 3 course meal. Write 'Three-Course Meal: 2 for 1'
6) All first letters in the title should be upper case, except joining words: and, the, in, of, to etc
Be consistent
Think Local merchants who generate the best results are those who run Deals consistently & exclusively. By running a Deal every month, you are familiarising the consumer with your brand, and providing a full overview of your company.
If you are able to provide a Deal exclusive to Think Local, which is not available within your company, you will generate more sales.
